A note from Krista:
Parkes, a town in Australia of about 12,000 people, has become synonymous with Elvis because for nearly a quarter of a century it has run an annual Elvis Festival. It was truly my honor to conduct this interview. In researching Cathy Treasure I found out that lots of people say her name fits! I could not agree more…she is an ACTUAL “treasure.” Cathy is the director of the largest Elvis Festival in Australia – probably the world! The Parkes Elvis Festival is not just another ETA contest – this event hosts over 260 (most are FREE!) interactive events for Elvis fans of all ages! Examples include 50’s style makeup lessons, ukulele lessons so you can play Elvis songs, and even lessons in singing Elvis songs in 5 part harmony for stage shows. Thousands upon thousands of Elvis fans come to Parkes for this.The small town of about 12,000 grows to a population of over 20,000 during these 5 days. Just ask Cathy if Elvis fans are dying out… and she will tell you that attendees get younger and younger each year!!
Listen to our Cathy Treasure interview on iTunes HERE
Listen to our Cathy Treasure interview on Spotify and most other platforms HERE
Check out the Parkes Festival Website HERE
Follow Parkes Elvis Festival Facebook Page HERE
Follow Parkes Elvis Festival on Twitter HERE
Follow Parkes Elvis Festival on Instagram HERE
Cathy brings with her 20 years of event experience, working on more than 50 events across three continents. Highlights of her career include working on the Sydney 2000 Olympics, ICC Cricket World Cups in Australia, South Africa and the Caribbean, the 2003 IRB Rugby World Cup and the inaugural ICC World Twenty20 where she was in charge of media operations across three cities. Cathy also has a strong regional events background having worked as Marketing and Events Manager for the Entrance Town Centre Management for four years. As part of this role Cathy ran the Central Coast Country Music Festival and in her time grew attendance figures from 8,000 to more than 35,000. Most recently, Cathy was a lecturer and tutor for Griffith University in Brisbane where interestingly she taught a case study on Parkes Elvis Festival. She has the responsibility of ensuring Parkes Elvis Festival continues to be strategically developed and managed to ensure its long-term sustainability.